In the fast-paced, complex, and constantly evolving world of public relations, finding a seasoned and passionate publicist who can create innovative, personalized campaigns to help talented clients stand out and achieve their career goals can be a transformative decision—and that’s where Mona Loring excels. Loring founded MLC PR, quickly establishing it as one of the top entertainment PR firms built from the ground up. With extensive experience across talent, music, lifestyle, and literary public relations, she leveraged her expertise in business expansion, image consulting, talent development, and talent relations to strengthen the agency’s various departments. Under her visionary leadership, she has led her teams to become synonymous with excellence, hard work, and integrity. Her successful campaigns for the Oscars, Emmy Awards, and Golden Globes have solidified her reputation as a trailblazer in the challenging world of public relations. 

Loring received her Bachelor's Degree in Liberal Studies from California Polytechnic University, San Luis Obispo, with a unique emphasis in entertainment production, and a minor in Theatre Arts. After successfully launching multiple children's books in a series, she decided to refocus her attention on her initial passion, the entertainment industry. She began her journey as a personal publicist, developing musicians and actors in TV and film. Through invaluable hands-on experience and tireless hard work, her efforts eventually blossomed into a full-service, bi-coastal entertainment PR firm, formerly known as MLC PR. 

Loring’s spiritual journey inspired her to launch Conscious Living PR in 2016. With years of experience in the entertainment industry while making invaluable connections, she began using her intuitive abilities to help herself, her team, and clients navigate the PR landscape. In 2022, Mona realized her vision by rebranding her former talent agency MLC PR into the talent division, Conscious Hollywood, aiming to elevate consciousness within the entertainment industry. Conscious Hollywood’s mission is to bridge the gap between entertainment, philanthropy, spirituality, and wellness through both innovative and traditional public relations. 

Loring has played a pivotal role in shaping the careers of top-tier talent, currently working with an impressive roster of clients including Emmy winner Carrie Preston, Wendi McClendon-Covey, Garcelle Beauvais, Sarah Drew, and Ryan Guzman. Her past contributions have supported the success of Michael B. Jordan, Jenna Ortega, Golden Globe winner Gina Rodriguez, Zoey Deutch, and Academy Award-nominated director Theodore Melfi, among others. She has collaborated with top tier corporations such as META (Facebook/Instagram), Adidas, Yahoo, Procter & Gamble, HSN, Target, among others. She has an extensive portfolio of domestic national and international secured press placements including magazine covers, national talk shows, and prominent personal appearances. Loring also has experience in event planning and production, wrangling talent and overseeing PR for high-end and philanthropic red-carpet events, such as the Governor’s Ball at the Oscars. On the literary end, she has supported book campaigns with top publishers including Simon & Schuster, Harper Collins, Sounds True and Hay House, among many others.